Finance Score: 3
Governance Score: 3
Support Score: 9
  • Fundraising costs low: +3
  • Dynamic board: +3
  • Grant maker support: +9
Overall GiG Score: 15 ?

A NEW DIRECTION LONDON LIMITED 

The advancement of education by promoting, improving and developing creative learning and access to creative and cultural resources in schools, communities, Local Authority and organisations supporting education.
Analysis by Giving is Great

Positives:

  • Spending has increased over the last 3 years relative to the previous period
  • There have been no material income shortfalls in recent years
  • Fundraising costs are unusually low relative to funds raised
  • A significant proportion of recent income was derived from major grant makers including the Government
  • The Board appears to be dynamic in terms of composition

Regulatory & Governance issues to consider:

  • This charity is not recognised by HMRC for Gift Aid according to its latest published return
Established: 16 years

www.anewdirection.org.uk

info@anewdirection.org.uk

02076082132

Charity Commission for England and WalesCompanies House
UN SDGs
?

Financial Data ?

Income & Spending ?
Sources of Income ?
Y/E Income
£k
Spending
£k
Surplus/
Deficit
Fundraising
Cost £k
Total
Funds £k
Unrestricted
Funds £k
Mths
Rsrvs
Staff Volun-
teers
31/03/23£3,238£3,212£27£37£986£8893.3361
31/03/22£3,206£3,415£-209£37£959£5011.8330
31/03/21£2,872£2,857£15£45£1,168£5182.2290
31/03/20£2,874£2,893£-18£41£1,153£5502.3290
31/03/19£2,600£2,249£352£24£1,172£4902.6260
31/03/18£2,510£2,679£-169£14£820£4291.9240
31/03/17£2,590£2,575£15£14£989£3831.8240
31/03/16£2,383£2,042£341£25£974£3422220
31/03/15£1,793£1,898£-105£34£633£2901.8190
31/03/14£2,102£1,882£220£40£738£2381.5180
31/03/13£1,550£1,723£-174£35£518£2301.6140
31/03/12£1,685£2,410£-724£23£692£4292.1140
31/03/11£3,773£3,597£176£20£1,416£1,3204.4130
31/03/10*£3,682£2,899£783£29£1,240£1,1234.7130

Financial Ratios
Fundraising Costs/Relevant Income: 1.1%
Fundraising Costs/Total Spending: 1.1%
Senior Staff Costs/Total Spending: 5%
Highest pay band: £70,000-£80,000
Liabilities/Assets: 30%
Liabilities/Income: 13%
Unrestricted Funds/Total Funds: 90%
Reserves/Spending: 3.3 months
Net Current Assets/Spending: 3 months
Quick Ratio: 3.1
Asset Split ?
Listed activities
  • Disability
  • Education/Training
  • General Charitable Purposes
How it operates
  • Acts as an umbrella or resource body
  • Provides advocacy/advice/information
  • Provides services
  • Sponsors or undertakes research
Where it operates
  • Throughout London,
Who it helps
  • Children/Young People
  • Other Charities Or Voluntary Bodies
  • People With Disabilities
  • The General Public/Mankind
Who works here?
  • 36 employees
  • 1 volunteer

Who's supporting them? ?

Donations from Grant Makers ?

We have details on the following significant donations. Multi-year donations are allocated to the years for which they are earmarked.

Major supporters in last 5 years
DCMS£234,490
Trust for London£154,000
The Clothworkers Foundation£25,000
Specific Donations
Amount When
Months
To be used for
DCMS - Investment Funds
£25,000 16/03/2023
We are the national development agency for creativity and culture. By 2030 we want England to be a country in which the creativity of each of us is valued and given the chance to flourish and where ....more
DCMS - Investment funds
£8,100 22/11/2022
We are the national development agency for creativity and culture. By 2030 we want England to be a country in which the creativity of each of us is valued and given the chance to flourish and where ....more
DCMS - Bridge Expansion
£93,195 22/03/2022
The Arts Council funds a network of 10 Bridge organisations to connect the cultural sector and the education sector so that children & young people can have access to great arts and cultural ....more
Trust for London - A New Direction London Limited
£80,000 13/10/2021
24
The funding will support our continued delivery of the Moving on Up programme in Newham. A New Direction will support outreach to young black men 18-24, providing industry specific information, ....more
DCMS - Bridge Expansion 2020/21
£93,195 01/04/2020
We are the national development agency for creativity and culture. We have set out our strategic vision in Lets Create that by 2030 we want England to be a country in which the creativity of each of ....more
DCMS - Lets Create Boxes - Spring 2020
£15,000 01/04/2020
We are the national development agency for creativity and culture. We have set out our strategic vision in Lets Create that by 2030 we want England to be a country in which the creativity of each of ....more
The Clothworkers Foundation - Grant to A New Direction London
£25,000 18/03/2020
purchase of furniture and equipment for a charity which works with disadvantaged young people in London
Trust for London - A New Direction
£74,000 05/06/2019
24
The funding is for an individualised leadership and development programme for young black men, with a focus on the creative and digital sectors. This is as part of the MOU Newham Collective Impact ....more
DCMS - Bridge Expansion 18/20
£93,195 01/04/2019
I am writing to offer you a grant of up to £186,390 towards DfE expansion grant to support Bridge work
DCMS - A New Direction - Year 3 Enquiry
£30,000 01/04/2019
I am writing to offer you a grant of up to £30,000 towards investigating the success factors, impact and legacy of Steve McQueen’s ‘Year 3’ project, dissemination of the results and a symposium ....more
DCMS - Building Connections Fund - Youth strand
£39,725 01/04/2019
Working with Londons Virtual School to support young people in care to develop a programme of arts-based activity that helps build connections with their peers.
Greater London Authority - Digital Talent Programme
£240,000 24/01/2019
To enable young people to be trained in the essential technical and soft skills required for the delivery of a successful tech startup
Greater London Authority - Digital Talent Programme
£240,000 24/01/2019
To enable young people to be trained in the essential technical and soft skills required for the delivery of a successful tech startup
DCMS - Building Connections Fund - Youth strand
£39,725 01/01/2019
Working with Londons Virtual School to support young people in care to develop a programme of arts-based activity that helps build connections with their peers.
Co-Op Foundation - Youth Community Spaces offer
£9,900 20/12/2018
Research and advocacy work to help improve young people's use of a local library, with a focus on care leavers
DCMS - Building Connections Fund - Community Spaces
£9,900 20/12/2018
Research and advocacy work to help improve young people's use of a local library, with a focus on care leavers
Co-Op Foundation - A New Direction - Building Connections Fund Youth strand project
£79,450 06/12/2018
Working with London's Virtual School to support young people in care to develop a programme of arts-based activity that helps build connections with their peers.
Mercer's Charitable Foundation - Grant to A New Direction London Ltd
£49,856 12/10/2018
24
A Typical Artist - to support children and young people to be creative and experience culture, while identifying areas of inequality and campaigning for policy change
DCMS - Bridge Expansion 18/20
£93,195 01/04/2018
Bridge Expansion 18/20
Greater London Authority - Grant to A New Direction London Limited
£149,842 22/09/2017
Funding for sills providers to setup and deliver new, non-accredited 'bootcamp' (8-24 weeks) training opportunities as part of the Digital Talent Programme.
Department for Work and Pensions - FSF Partnership Grant - East London (2017)
£51,840 01/04/2017
To move claimants either into work or closer to work.
Paul Hamlyn Foundation - My Creative School
£300,000 15/03/2016
32
My Creative School offers a new model for relationships between arts organisations and schools. Facilitated and supported by A New Direction (an Arts Council Bridge Organisation) this project will ....more
National Lottery Community Fund - CR34T3 presents...
£10,000 08/01/2010
12
A project by this community group based in Newham to produce two cultural events during 2010 which will enable young people across five London boroughs to develop the practical skills required to ....more
Show more rows

Data sourced from Donors via 360 Giving

How is it governed?

Trustees (7)
Current Trustees appointed

Age Range of Trustees: 36-55
  • ANDREW MARCUS Appointed: 2021, Occupation: Chief Communication & Digital Officer
  • ARFA BUTT (Chair) Appointed: 2022, Occupation: Partnerships Strategist
  • LESLEY OWUSU Appointed: 2021, Occupation: People Professional
Legal constitution
  • Charitable company registered in England & Wales on 08/10/2008, number: 1126216
  • Registered at Companies House on 23/06/2008, number: 06627531
Gift Aid
  • NOT registered with HMRC for Gift Aid
Policies in force
  • Bullying and harassment policy and procedures
  • Complaints handling
  • Complaints policy and procedures
  • Conflicting interests
  • Financial reserves policy and procedures
  • Internal charity financial controls policy and procedures
  • Internal risk management policy and procedures
  • Investing charity funds policy and procedures
  • Investment
  • Paying staff
  • Risk management
  • Safeguarding policy and procedures
  • Safeguarding vulnerable beneficiaries
  • Serious incident reporting policy and procedures
  • Social media policy and procedures
  • Trustee conflicts of interest policy and procedures
  • Trustee expenses policy and procedures
Filing Record
14 returns made; AR10: 16 days late,
Recent reorganisation events:
  • Asset transfer in from ARTISTS IN RESIDENCE on 20/03/2024
Main office

A New Direction
Good Growth Hub
1-28 Echo Building
East Bay Lane
London
E15 2SJ

Objectives

THE ADVANCEMENT OF EDUCATION IN PARTICULAR (WITHOUT PREJUDICE TO THE GENERALITY) BY PROMOTING, IMPROVING AND DEVELOPING CREATIVE LEARNING AND ACCESS TO CREATIVE AND CULTURAL RESOURCES IN SCHOOLS AND COMMUNITIES, LOCAL EDUCATION AUTHORITIES AND OTHER ORGANISATIONS SUPPORTING OR PROVIDING EDUCATION IN THE UK OR ELSEWHERE..

Defined Area of Benefit:

NATIONAL

Data Sources

Charity Commission for England and Wales
360 Giving
CharityBase
Authorised officials of this charity can add information to this page (including a Donate Now button) for no cost

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